As a leading ice cream artisan in Jakarta, Pesca continuously innovate by making creative sub-products made to local's liking. They name it Franzel.
project at Waykambas Branding & Design
business development: william berlian
brand strategist: lestari ho
creative director: charles
graphic designer: zefania diani
alternative no. 1 is considered a safe option and more commercial.
alternative no. 2 is a bolder version with distinctive illustrations and more creative approach.