Franzel (Pesca) Packaging

alternatives for Franzel by Pesca packaging.

As a leading ice cream artisan in Jakarta, Pesca continuously innovate by making creative sub-products made to local's liking. They name it Franzel.
project at Waykambas Branding & Design

business development: william berlian
brand strategist: lestari ho
creative director: charles
graphic designer: zefania diani
alternative no. 1 is considered a safe option and more commercial.
alternative no. 2 is a bolder version with distinctive illustrations and more creative approach.
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